Dr. Kunal Gaurav

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Professor (Marketing & Strategy) & Associate Dean (Strategic Research)

Educational Qualifications

  • PhD (Business Administration), 2015, Research Topic – “Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty: Evidence from Indian Automobile Industry” Aligarh Muslim University (AMU), Aligarh – 202002, India.
  • MBA with Specialization in Marketing (Gold Medalist), 75%, 2003, L N Mishra Institute of Economic Development & Social Change, Patna – 800001, India.
  • PG Diploma in Training & Development, 2011, The Institute of Chartered Financial Analysts of India (ICFAI) University, Tripura – 799210, India.
  • BSc (Ag), 73%, 2001, Allahabad Agricultural Institute (Deemed University), Allahabad – 211007, India.

Work Experience

  • Since March, 2013: Professor (Marketing & Strategy) & Associate Dean (Strategic Research), ICBM – School of Business Excellence, Hyderabad – 500 048, India.
  • April, 2009 – February, 2013: Associate Professor (Marketing) & Director – Research and Publications, Dhruva College of Management, Hyderabad – 501401, India.
  • March, 2008 – March, 2009: Associate Professor (Marketing), David Memorial Institute of Management, Secunderabad – 500017, India.
  • February, 2005 – February, 2008: Faculty Member (Marketing), ICFAI (HQ) – Academic Wing, Hyderabad – 500082, India.
  • July, 2003 – February, 2005: Sales Manager, Anuj Dairy Pvt. Ltd., Patna – 800004, India.

Book Publications

  1. Gaurav, K., Govindani, J. and Zarar, R. ed., (2016). Emerging Trends in Business: Case Perspectives. 1st ed. New Delhi: Excel India Publishers.
  2. Gaurav, K., Govindani, J. and Zarar, R. ed., (2015). Management 3.0: A Case Study Approach. 1st ed. Hyderabad: ICBM.
  3. Gaurav, K. and Govindani, J. ed., (2014). Managing Business in Turbulent Times: A Case Study Approach. 1st ed. Hyderabad: ICBM.
  4. Gaurav, K. and Reddy, S. ed., (2012). Case Studies in Management: Theory to Practice. 1st ed. New Delhi: Humming Words Publishers.
  5. Gaurav, K., Dantu, A. and Reddy, S. ed., (2011). Case Studies in Management: Contemporary Perspectives. 1st ed. New Delhi: Humming Words Publishers.
  6. Gaurav, K. ed., (2009). The Icfai University Press on Pedagogy in Higher Education. 1st ed. Hyderabad: The ICFAI University Press.
  7. Gaurav, K. ed., (2008). Neuro Linguistic Programming: Concepts and Applications. 1st ed. Hyderabad: The ICFAI University Press.
  8. Gaurav, K. ed., (2008). Rebranding: Concepts, Cases and Applications. 1st ed. Hyderabad: The ICFAI University Press.
  9. Gaurav, K. ed., (2008). Social Entrepreneurship: Concepts, Cases and Experiences. 1st ed. Hyderabad: The ICFAI University Press.

 Refereed Journal Publications

  1. Gaurav, K. (2016). Impact of Relationship Marketing on Customer Loyalty: Evidence from Indian Automobile Industry. Purushartha: A Journal of Management Ethics and Spirituality, 9(1), pp. 1-17. (Elsevier’s Scopus Indexed)
  2. Gaurav, K. (2015). AUTOSERV: Development of a Scale for Measuring Automobile Service Quality. UDAAN: The International Journal of Management Research,, 3(2), pp.3-20.
  3. Gaurav, K. and Khan, K. (2014). Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty: An Agenda for Inquiry. The International Journal of Management, 2(3), pp.46-52.
  4. Gaurav, K. (2010). The fall of Lehman Brothers: The Recession Way. Indian Journal of Finance, 4(5), 50-52. (Elsevier’s Scopus Indexed)
  5. Gaurav, K. (2010). Trust in Electronic Marketing. Indian Journal of Marketing, 40(1), pp.49-52. (Elsevier’s Scopus Indexed)
  6. Gaurav, K. and Bhowal, S. (2010). Understanding the factors Affecting Selection of a Transport Service Provider – An Empirical Analysis. International Journal of Research in Commerce & Management, 2(1), 30-39.
  7. Gaurav, K. and Tyagi, L. (2009). Indian Cotton Textile Industry: A Pre- and Post- Liberalization Comparative Study. Vidwat: The Indian Journal of Management, 2(2), pp.24-30.
  8. Gaurav, K. (2008). Impact of Relationship Marketing Strategy on Customer Loyalty. The Icfaian Journal of Management Research, 7(11), pp.7-21.
  9. Gaurav, K. (2008). International Advertising Strategy: Standardization or Adaptation. Indian Journal of Marketing, 38(7), pp.8-13. (Elsevier’s Scopus Indexed)
  10. Gaurav, K. (2008). People Orientation in Indian Chemical Industry: A Qualitative Investigation. The Icfaian Journal of Management Research, 7(5), pp.56-63.
  11. Gaurav, K. (2007). Building Human Psycho-Technological Efficiency through Neuro Linguistic Programming. ICFAI Journal of Soft Skills, 1(4), pp.12-20.
  12. Gaurav, K. (2007). Group affiliation and Firm Performance: Evidence from Indian Cotton Textile Industry. ICFAI Journal of Business Strategy, 4(3), pp.37-48.
  13. Gaurav, K. (2007). Impact of Price & Promotion on Sales: Evidence from American Bath Soap Industry. Marketology, 1(4), pp.9-16.

Book Chapter Publications

  1. Gautav, K. (2008). HR Focus within Indian IT Industry. In: U. Dhar, V. Nath, S. Nair and P. Yadav, ed.,New Age Marketing: Emerging Realities, 1st ed. Excel Books, New Delhi: Excel Books, pp.53-80.
  2. Gaurav, K. and Amar, N. (2008). People Orientation in Indian Chemical Industry: A Qualitative Study. In: R. Mohanty, ed.,Quality Management Practices, 1st ed. New Delhi: Excel Books, pp.11-20.
  3. Gaurav, K. (2008). Building Human Psycho – Technological Efficiency through Neuro Linguistic Programming. In: S. Reddy, ed.,The ICFAI University Press on Approaches to Thinking, 1st ed. Hyderabad: ICFAI University Press, pp.149-159.
  4. Gaurav, K. (2008). Neuromarketing: Searching for Buy Buttons in the Consumer’s Brain. In: S. Reddy, ed.,The ICFAI University Press on Approaches to Thinking, 1st ed. Hyderabad: ICFAI University Press, pp.131-136.
  5. Gaurav, K. and Tripathi, S. (2008). IT revolution and changing face of rural India. In: A. Sohani and A. Balakrishna, ed., Indian Rural Economy, 1st ed. Hyderabad: The ICFAI University Press.
  6. Gaurav, K. (2007). Growing your company’s leaders: How great organizations use succession management to sustain competitive advantage (A Book Review). In: K. Kumar, ed.,Contemporary Perspectives on Leadership, 1st ed. Hyderabad: ICFAI University Press, pp.90-95.
  7. Gaurav, K. (2007). Shock Advertising – Compelling you to remember. In: A. Varma, ed.,Advertising Industry: Trends and Regulations, 1st ed. Hyderabad: ICFAI University Press, pp.131-138.

Case Publications

  1. Gaurav, K. and Tripathi, S. (2016). Marketingof a Tollywood Film – The Case of ‘Baahubali: The Beginning’, The Case Centre, UK (CASE – Reference no. 516-0147-1).
  2. Gaurav, K. and Tripathi, S. (2016). Marketing of a Tollywood Film – The Case of ‘Baahubali: The Beginning’, The Case Centre, UK (TEACHING NOTE – Reference no. 516-0147-8).
  3. Gaurav, K. (2008). AB’S Acquisition of Trinethra: The Road Ahead. Global CEO, 8(2), pp.59 -66.
  4. Gaurav, K. (2007). Fairness cream for Men: Creation of a new Category. In: B. Natarajan and S. Nagarajan, ed., Developing Analytical Skills: Case Studies in Management, 1st ed. Mumbai: Shroff Publishers and Distributors.

Non Refereed Journal / Magazine Publications

  1. Gaurav, K. and Chawda, N. (2011). In-film Advertising: Entertainment with Advertising. Advertising Express, 11(1), pp.21-25.
  2. Gaurav, K. and Deepti, G. (2008). Employee Attrition: A Wakeup Call for Management. Global CEO, 8(12), pp.49-52.
  3. Gaurav, K. and Devi, C. (2008). Testimonial Advertising: Power of Evidence. Advertising Express, 8(2), pp.51-55.
  4. Gaurav, K. (2008). Corporate Rebranding: Old Wine in a New Bottle!. Advertising Express, 8(10), pp.19-23.
  5. Gaurav, K. (2008). Succession Management: Lead the Tomorrow’s Leaders. HRM Review, 8(4), pp.20-25.
  6. Gaurav, K. (2007). Change Management: Survival of the fittest. HRM Review, 7(6), pp.61-66.
  7. Gaurav, K. (2007). City Branding: Old wine in a new bottle. Advertising Express, 7(7), pp.13-19.
  8. Gaurav, K. (2007). Consumerism: Changing with time!. Global CEO, 7(12), pp.45-50.
  9. Gaurav, K. (2007). Net Promoter Score: A brand new approach to measure customer satisfaction. Advertising Express, 7(6), pp.54-58.
  10. Gaurav, K. (2007). Shock Advertising: Compelling You to Remember. Advertising Express, 7(5), pp.41-46.
  11. Gaurav, K. (2007). Neuromarketing – Searching for buy buttons in the Consumer’s Brain. Advertising Express, 7(3), pp.14-17.
  12. Gaurav, K. and Amar, N. (2007). Knowledge Management: A New Dawn in Management. MBA Review, 6(3), pp.49-52.
  13. Gaurav, K. and Jha, S. (2007). Film-based Merchandising Memories Never Die!. Advertising Express, 7(9), pp.15-18.
  14. Gaurav, K. and Modekurti, M. (2007). Labor warehouse: Crunch of number & skills. HRM Review, 7(4), pp.35-38.
  15. Gaurav, K. and Modekurti, M. (2007). Permission Marketing: A shift from interruption to invitation. Marketing Mastermind, 7(4), pp.32-34.
  16. Gaurav, K. and Punnoose, E. (2007). Attitude Management: Key to Success. MBA Review, 6(7), pp.56-58.
  17. Gaurav, K. and Tripathi, S. (2007). IT Revolution and Changing Face of Rural India. E-Business, 7(5), pp.47-52.
  18. Gaurav, K. and Tripathi, S. (2007). RFID: A Novel Tool for Marketing Research. Advertising Express, 7(12), pp.32-38.
  19. Modekurti, M. and Gaurav, K. (2007). Organizational culture: A metaphor for conflict resolution. Global CEO, 7(9), pp.39-42.

Book Review Publications

  1. Gaurav, K. and Chawda, N. (2010). Toyota: Corporations That Changed The World  by K. Dennis Chambers. Best Books, 10(07), 55-58.
  2. Gaurav, K. (2009). A Better India, A Better World by N R Narayana Murthy. Best Books, 9 (10), pp. 46-49.
  3. Gaurav, K. (2008). Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen. Best Books, 8(12), pp. 60-63.
  4. Gaurav, K. (2008). Leadership for Innovation: How to organize team creativity and harvest ideas by John Adair.  Best Books, 8(7), pp. 33-36.
  5. Gaurav, K. (2008). Speed Lead by Kevan Hall. Best Books, 8(1), pp. 47-50.
  6. Gaurav, K. (2007). The Nature of Leadership Reptiles, Mammals, and the Challenge of Becoming a Great Leader by B Joseph White and Yaron Prywes. MBA Review, 6(12), pp. 61-66.
  7. Gaurav, K. (2007). Perfect Pitch by Jon Steel. Best Books, 7(10), pp. 61-64.
  8. Gaurav, K. (2007). The Ultimate Question by Fred Reichheld. Best Books, 7(5), pp. 43-50.
  9. Gaurav, K. (2007). Lean Solution by James P Womack & Daniel T Jones. Best Books, 7(3), pp. 29-33.
  10. Gaurav, K. (2007). The Ranbaxy Story: The Rise of an Indian Multinational by Bhupesh Bhandari. Best Books, 7(2), pp. 56-60.
  11. Gaurav, K. (2007). Growing Your Company’s Leaders: How Great Organizations Use Succession Management to Sustain Competitive Advantage by Robert M. Fulmer & Jay A. Conger. Best Books, 7(1), pp.54- 57.

Conference Papers

  1. Presented a Paper titled – “Relationship Marketing and Customer Loyalty: Evidence from the Indian Automobile Industry” at International Conference of Innovation – The Key to Global Competitiveness, Organized by BMS College, Bangalore on 24-25 October 2013.
  2. Presented a Paper titled – “Influence of CRM on Store Patronage in Indian Retail Setting” at International Conference on Challenges of Sustainability & Growth in Indian Industry, Organized by BMS College, Bangalore, on 20-21 December 2012.
  3. Presented a Paper titled – “Relationship Marketing & Customer Loyalty – A Dyadic Exploration”, at International Conference on Computer Applications (ICCA) – 2010, Pondicherry, on 24-27 December 2010.
  4. Paper titled – “Quality of Work Life: An Empirical Investigation of Indian Life Insurance Industry” got accepted for Presentation at International Conference organized by Prestige Institute of Management, Gwalior on 08 -10 January, 2010.
  5. Paper titled – “Neuromarketing: A New Dawn in Consumer Behavior Research” got accepted for Presentation at National Conference on “Innovations in the route to win market” Organized by IPE, Hyderabad on 03-04 December, 2009.
  6. Presented a Paper titled – “Impact of entrepreneurial intentions among students” at ICGE – 2007 (International Conference on Global Entrepreneurship) organized by SRM University, Chennai on 20 – 22 December, 2007.
  7. Presented a Paper titled – “People Orientation in Indian Chemical Industry: A Qualitative Study” at ICQMP – 2007 organized by ITM, Mumbai on 16-17 August, 2007.
  8. Presented a Paper titled “Emotional Intelligence: Managerial Effectiveness & Organizational Performance” at BORWC- 2007, organized by IIT, Mumbai & NITIE, Mumbai on 15 -17 February, 2007.
  9. Paper titled “Change Management- to adjust people” got accepted for Presentation at NICOM-2007, conducted by Nirma University, Ahmedabad on 05-07 January, 2007.

Consulting Projects

  • Editor, UDAAN – The International Journal of Management Research, ISSN: 2347-9256, July 2013 to till date.
  • Editor, Vidwat – The Indian Journal of Management, ISSN: 0975-055X, July 2009 to December 2012.
  • Trained Scale III & IV officers of Andhra Bank on “Customer Relationship Management” at Andhra Bank Apex College for Banking Excellence, Hyderabad, 2013.
  • Trained officers of South Central Railways on “Indian Railways: Strategies for future” at Centralized Training Academy for Railways Accounts (C-TARA), Hyderabad, 2010.
  • Undertaken a research project on “Understanding the best sales practices for Agri-products”, Bayer Crop Science Limited, India, 2007.
  • Undertaken a research project on “Mobile Usage behavior of Indian Youth”, MARCH, India, 2006.

Certifications

  • Qualified in UGC – National Eligibility Test (NET) in Management for Lectureship, June 2012.
  • Got a certification of AMT (Accredited Management Teacher) in the area of Marketing Management from AIMA (All India Management Association), New Delhi in the year 2008.

Institutional Development

  • Convener, ICBM’s International Case Conference 2016 in association with The International Institute of Marketing Professionals (IIMP), Canada &  Association of Management Development Institutions in South Asia (AMDISA), India on 17 December 2016.
  • Convener, ICBM’s National Conference on ‘Management Research – Contemporary Perspectives’ on 24 September 2016.
  • Convener, ICBM’s International Case Conference 2015 in association with Academy of Management Professionals (AMP), India; The International Institute of Marketing Professionals (IIMP), Canada &  Accreditation Council for Business Schools and Programs (ACBSP), USA on 05 December 2015.
  • Convener, ICBM’s International Case Conference 2014 in association with Academy of Management Professionals (AMP), India; The International Institute of Marketing Professionals (IIMP), Canada &  Accreditation Council for Business Schools and Programs (ACBSP), USA on 20 December 2014.
  • Convener, ICBM’s International Case Writing Competition 2013 in association with Academy of Management Professionals (AMP), India;  Association of Management Development Institutions in South Asia (AMDISA), India &  Accreditation Council for Business Schools and Programs (ACBSP), USA on 09 November 
  • Programme Director, Dhruva International Case Writing Competition 2012 in association with Management Teachers Consortium- Global (MTC Global), India and MBA Universe, India on 22 December 2012.
  • Programme Director, Dhruva International Case Writing Competition 2011 in collaboration with Global Management Center,California State University, San Bernardino, USA on 01 December 2011.
  • Programme Director, Dhruva International Case Writing Competition 2010 in collaboration with Global Management Center,California State University, San Bernardino, USA on 07 December 2010.

Professional Accomplishment

  • Best Research Paper Award at International Conference of Innovation – The Key to Global Competitiveness, Bangalore on 24-25 October 2013.
  • Best Research Paper Award at International Conference on Challenges of Sustainability & Growth in Indian Industry, Bangalore, on 20-21 December 2012.
  • Best Teacher in Marketing at Dhruva College of Management, Hyderabad on January 01, 2012.
  • Best Research Paper Award at ICGE – 2007 (International Conference on Global Entrepreneurship) organized by SRM University, Chennai on 20 – 22 December, 2007.
  • Interviewed by various electronic media of national repute viz. ET Now, HMTV, Vanitha TV and ATV.
  • Received Gold Medal in M.B.A (2001-03) from L .N .Mishra Institute of Economic Development and Social Change, Patna-800001, India.

Professional Associations

  • Fellow Member – Indian Society of Business Management, India.
  • Advisory Board Member – Internationally Accepted Marketing Standards TM Board (IAMSB) at International Institute of Marketing Professionals (IIMP TM), Canada.
  • Member – International Association of Computer Science and Information Technology (IACSIT), Singapore.
  • Professional Member – All India Management Association (AIMA), New Delhi, India.
  • Member – Indian Society for Training and Development (ISTD), New Delhi, India.
  • Member – National HRD Network, Hyderabad Chapter, India.
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